Music Demographics Research

Music Demographic Research

I have been reading and researching the statistics etc of musical demographics.

What type of people like what type of music essentially, and what to take into account when tackling the challenge of my brief.

Demographics for music are normally placed into subsections;

Gender

Overall, gender plays a small role in explaining who listens to what type of music. According to statistics, men are more likely to prefer blues, r&b, rock/heavy metal and jazz etc. Whereas females are more likely to enjoy dance/electronica, hymns/gospel, easy listening, musicals etc..

  Although of course this does not always apply. 

Race

Statistically white people are more likely than all other races to enjoy every type of music except blues, r&b, ethnic, gospel, jazz, hip-hop and reggae.. funnily enough basically the only musical genres that I (white) listen to.

 Apparently whites are four times more likely to enjoy country/western music. All races are equally as likely to enjoy dance/electronica, latin, easy listening and opera etc.

Age

Age relates directly to musical preference, older generations are more likely to prefer big band, classical hymns/gospel, easy listening, musicals, opera etc whereas the younger generations are more likely to enjoy dance/electronica, hip hop, rock/heavy metal etc. 

 

Income

Once other demographic factors have been taken into consideration, income is rarely of statistical value. However, in the cases of country music, blues, gospel/hymns, hip-hop have often been associated with the lower and middle income classes. 

Soooo, taken from this research.. my Blues demographic statistically is more likely to be;

*Male

*Black

*Older

*Of low or middle income

However of course this is not always the case, especially now in this modern world the younger generations of both sex's, all incomes and races have incredibly varied musical tastes that span way out of there stereotypes. So Although my concept will be aimed mainly at an older, low income, male demographic.. I will keep elements in my theme that communicate to all types of people.